Google tweaks search to weed out drivel

By ;Claire Cain Miller

In a tacit admission that web publishers are flooding its search engine with low-quality pages,Google has revised its methods to improve the usefulness of its results.
Google said the change would raise the rankings of high-quality websites and reduce those of lesser sites,affecting 12% of search queries.Sites known as content farms,which churn out sometimes mindless articles based on what people are searching for,have recently worked their way to the top of search results,frustrating some Google users.High rankings in search results are crucial because they allow Web sites to get more traffic and bring in more business,either through sales of goods and services or through advertising.I havent seen as much negative attention on Googles results as I have in the last month or two its been fairly unprecedented, said Danny Sullivan,editor of search engine land and an industry expert.

Source: TOI